Silver Moon Winery, Dover, OH, markets a range of wines but places special emphasis on sweet and dessert wine offerings-wines made from the juices of California and New York grapes infused with selected fruits. Approximately 80% of Silver Moon's sales are generated by the sweet wines. So the winery decided to launch six-packs of sweet wines into retail stores. Silver Moon founding-family member Ken Eschbacher says, "We wanted to design unique packaging for these wines, using cobalt blue bottles with easy-open, peel-tab Zork closures. We like the consumer convenience of the Zork closures because they don't require a corkscrew for opening. They also look distinctive on the shelf."
展开▼
