Heinz pack is dual-functioning

摘要

"For more than a century, product and packaging innovation based on a thorough understanding of what consumers want has been a critical part of the great success of Heinz Ketchup. Dip & Squeeze is just the latest milestone in our long history of packaging innovations."rnThat's how Heinz president and CEO William R. Johnson describes the new 27-g package for ketchup that Pittsburgh-based Heinz is in the process of rolling out nationwide. Consumers can either peel back the lid and dip their French fries into the ketchup or tear off the tip and squeeze ketchup onto their foods.