Design emphasizes quality

摘要

UK pork producer Pork Farms of Nottingham has unveiled a new brand identity and master J- pack design for its entire range of products. The new design runs across the company's traditional pork pies, sausage rolls, and , snacks, and it emphasizes the brands heritage as a maker of quality product. The "pastoral" look of the old packs- which featured the words "Pork Farms" against a grassy landscape and included naif-style birds perched on top-has been abandoned for a vintage look to emphasize the quality of the products. To this end, the packs have retained their traditional "racing green" and red color scheme, but they now use a "seal of quality" device with a redrawn Pork Farms logo inside a red circle. This device runs across the entire range.