What if you picked up a package and it knew you? This is now within the realm of possibility as printed electronics, individualized communication, location-based applications, and commercial Big Data systems begin to understand and interact with consumers on an individual basis. Packaging is the immediate, physical carrier of both the product itself and of information about the product it contains. Through the integration of an increasing number of smart-phone and tablet code-recognition apps, it becomes a link to the location, history, and preferences of the consumer.
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