Premixed rum cocktails are pleasinq in new pouch

摘要

Purchase, NY-based Pernod Ricard USA has improved upon the functionality of its stand-up pouch format for premixed Malibu Rum Cocktails, with the introduction last summer of two new varieties: Caribbean Cosmo Light and Melon Margarita. Malibu says it was the first brand to market ready-to-serve cocktails in a stand-up pouch, when it launched the first four flavors of the line in 2010.