Therapeutic baby care rebranded

摘要

Trust, efficacy, therapy, and quality: These are the prime attributes buyers of baby-care products seek when searching store shelves for therapeutic solutions to conditions such as cradle cap, teething soreness, and eczema. While Gentle Naturals Baby Therapeutics' line of baby-care products was well positioned to address these needs, its packaging was lost in the "riot of brands, colors, and symbols" found at retail point-of-sale, says Terri Goldstein, founder of The Goldstein Group (http://thegoldsteingroup.net/), the strategic brand consultancy selected to rebrand Gentle Naturals.