A pioneer in the do-it-yourself home security systems industry, SafeMart of St. Mary's, KS, launched its niche-market business around 10 years ago selling professional-grade home and commercial security systems to customers having a background installing such equipment. Over the years, the company has evolved to offer a security solution for the mass market: Plug & Protect ~(™) is a custom-designed wireless system for the home that can be installed by individuals with absolutely no experience. According to SafeMart vice president of business development Sam McBride, a two-step process enabled the company to make DIY home security available to nontechnical consumers. "First, we've focused on getting the most cutting-edge technology and making sure that everything is wireless," he says. "There is no chance you can appeal to the mass market and expect people to run wires."
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