Exceed consumer expectations with package design

摘要

I've often wondered: How many times are consumers disappointed every day by products that don't live up to their hype? Slick advertising and equally slick package design often fail the consumer. These products may sell initially, but consumers can be fooled once, not twice. If brands use marketing tools like packaging to oversell their products and make promises they can't keep, it will ultimately destroy their credibility and take them down quickly-especially now with social media.