Stand-up pouch evokes old-fashioned canning jar

摘要

A clever, cook-in pouch for LeGrand brand Rosee sauces from La Maison Le Grand, of St-Joseph-du-Lac, QC, Canada, takes the shape of an old-fashioned canning jar, complete with a hand-lettered tag attached with a cord. The stand-up pouch, from Flair Flexible Packaging ,holds 300 mL of a new line of dairy-free, vegan tomato sauces in Rustic, Spicy, and Classic varieties. For several years, La Maison has supplied its savory pesto and pasta sauces in conventionally shaped stand-up pouches with plastic dispensing closures. "It's become a significant brand identifier," says Chris Shadbold, vice president of sales and marketing for the company. To introduce its new line, La Maison collaborated with Flair to produce a faux canning jar shape.