Ideas to the rescue

摘要

Architect Frank Lloyd Wright once described an idea as "salvation by imagination."How accurately this describes the Simon and Jane Berry idea that led to the AidPod, a life-saving PET thermoform from a company called colaLife. By imagining a package format that fits in the space surrounding the bottles in a crate of Coca-Cola, Simon and Jane Berry hit upon an idea that could bring salvation to thousands of children in Sub-Saharan Africa. The idea is nothing short of brilliant. In its first application, it's carrying an anti-diarrhea kit to poor caregivers and mothers in remote rural areas of Africa where children are in desperate need. How desperate? consider this: Diarrhea is the second-biggest killer of children under the age of five in Sub-Saharan Africa, killing more children than malaria, HIV/AIDS, and measles combined.