Throughout their career, packaging professionals will work on numerous new products, and for those in the consumer packaged goods industry, it's imperative to understand how and where the consumer will first come into contact with the package. The packaging team for every new product dreams of winning at that First Moment of Truth-that moment when the consumer interacts for the first time with the package. While there is great focus on the industrial design of the product, as well as the graphics and structural design of the package, equal time should be spent thinking about where this product will launch and live at retail.
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