A 'counter-worthy' bottle design for Trojan Lubricants

摘要

In debuting its three-product line of personal lubricants under the Trojan brand, Church & Dwight sought a custom package design that was premium, while meeting its cost-of-good requirements; gender-neutral; easy to use; and discreet and aesthetically pleasing enough to live on a nightstand. That's according to Sarah Palomba, client director for Product Ventures, the structural packaging design firm that engineered the sensuously sculptured, jewel-toned bottles that launched on retail shelves in April 2013.