Smart Balance gets square

摘要

In May 2013, Smart Balance, a division of Boulder Brands, Boulder, CO, began market introduction of redesigned packaging for all of its 13 popular, heart-healthier buttery spread products. The company has been switching over from 4.5~"-diameter round polypropylene tubs to 4~"-wide square polypropylene tubs. The changeover should be completed in all national markets by Summer 2013. No alterations in the product volume/weight (13 and 15 oz), ingredients, or price are accompanying the packaging redesign.