Consumer megatrends and packaging: a quantitative study

摘要

While this study found general agreement in the existence of the ten megatrends, a large proportion of companies are not engaging in or adopting the trends. This suggests there are important opportunities for companies to supercharge how well they respond to consumers and, thus, improve how well they perform financially. Your company's position may not conform to the survey averages. A useful step is to place each of the ten megatrends into its momentum lifestage for your markets and segments.