The key to profitable packaging innovation

摘要

The packaging industry-brand owners, retailers, designers, converters, everyone-is learning to capitalize on ways that packaging can be used to build a one-on-one consumer relationship, whether it is through design, messaging, or mobile technology, the best concepts are using this consumer touchpoint in a way that engages consumers in a one-on-one relationship that the consumer cares about, not just as a means of sending out a brand message.