The functional food and beverage market has been growing at a dramatic clip as consumers increasingly recognize the instrumental role diet plays in a wide range of health conditions. So how does a new beverage claiming health and energy benefits differentiate itself in this ever-expanding category? That was the challenge facing design firm Monday Collective when Victoria, BC, Canada-based Rumble Drinks approached them in fall 2010 to create the brand strategy, brand identity, and package design for its new line of nutritional beverages.
展开▼
