Herbal tea redesign reflects passion for plants

摘要

Traditional Medicinals, with more than 50 herbal-formula well-ness teas, has refreshed its packaging graphics to appeal to a broader audience and capitalize on the rising consumer interest in natural and herbal products. The Sebastopol, CA, company, launched in 1974, is a pioneer in the wellness tea category and is committed to educating people on the power of plants. New graphics for its 16-ct sachet cartons were selected to reflect this passion for plants and make the herbal tea category more approachable for consumers new to the category.