Sport-inspired aesthetics signal new Dr. Scholl's product

摘要

For its new Dr. Scholl's Active Series line of insoles for high-performance athletes, Merck worked with brand strategy and design consultancy Product Ventures to harmonize the product, package, and POP display, and to differentiate the line from other Dr. Scholl's foot-care products found on retail shelves. With the bulk of its retail insole products designed around comfort and pain relief, Merck looked to Product Ventures to bring the brand into the performance world with unique aesthetics for its Active Series. Product Ventures graphics and structural teams worked holistically in designing the athletic-inspired insole, the packaging, and the displays to convey high performance, movement, and modernity.