Green marketing pitfalls to avoid

摘要

Originally issued in 1992, with subsequent updates in 1996 and 1998, the "Green Guides" represent the latest in the Federal Trade Commission's thinking regarding the appropriateness of making certain claims related to environmental benefits. They do not have the force and effect of law and are not independently enforceable, but they do provide agency guidance on what claims the FTC believes would, and would not, be actionable.