Another look at print-related digital tech and the packaging supply chain

摘要

In this month's issue we look again at some of the highlights of "Innovation in marketing through packaging technology," the survey conducted jointly by Packaging World and the Graphic Communication Institute (GrCI) at Cal Poly. Last month the focus was primarily on levels of awareness and use where print-related digital technologies are concerned. This time we look at SKU proliferation and some of the competitive issues that might shape the package printing supply chain of tomorrow. As with last month's Part One coverage of this survey, we asked a small group of print-related technology experts for commentary on some of the data. Our experts include: 1.Jay Dollries, President of Innovative Labeling Solutions, a Cincinnati-based converter of packaging materials that was among the earliest to embrace digital printing 2.Malcolm G. Keif, Professor and Graduate Coordinator Printed Electronics & Functional Imaging, Graphic Communication Department, Cal Poly State University 3.Colleen Larkin Twomey, Assistant Professor at Cal Poly State University 4.Carl Joachim, a well-respected printing industry veteran who has been following print-related digital technologies and their impact on packaging as closely as anyone on the planet.