Food-centric design rebrands Fiber Choice supplements

摘要

Package graphics communicate to consumers that the product is made from 100% natural fiber found in fruits and vegetables. As "the largest independent provider of over-the-counter products in North America," Tarrytown, NY-based Prestige Brands sought to change the look of its Fiber Choice supplement brand packaging. "Fiber Choice was originally launched in April 2000," notes Jacob Martin, Brand Manager/Digestive Health, Prestige Brands. "The reason for the new branding was to rearticulate the consumer proposition in an easy-to-understand way that emphasized the key point of difference for Fiber Choice of 100% natural fiber found in fruits and veggies. The redesign did not involve structure."