Sliced fresh meats in a thermoformable paper-based pack

摘要

A newly developed thermoformable paper-based package is making its way to consumers in Switzerland through the Migros chain of supermarkets. Called PaperLite, it was developed and commercialized by Sweden's Flextrus. The meat producer using it for the Migros packs is Micarna, Switzerland's leading meat producer. Beginning with one tray format in late 2013, Micarna now offers seven varieties of refrigerated sliced meat products in PaperLite trays. According to Flextrus, PaperLite is an FSC-certified paper-based forming web that is a "green" alternative to the plastic materials used so widely in the chilled food category. Flextrus makes PaperLite by coating a special thermoformable grade of paper called FibreForm that comes from BillerudKorsnas, also a Swedish firm. The coextrusion coating is PE/tie/EVOH/tie/PE. Flextrus claims that in addition to the sustainability benefits derived from the fact that the paper used in PaperLite is from FSC-certified sustainably managed for- ests, PaperLite can be recyclable depending on local regulations since the barrier represents just 14 to 15% of the package weight. Another key part of its value proposition is that it meets the growing consumer demand for premium product packaging that features great graphics and the unique tactile quality of paper.