Custom hair care bottle radiates elegance

摘要

A maker of people- and planet-friendly hair care products for the professional salon market, Eufora Intl. of Vista, CA, has experienced steady growth in its market reach and product lines since being launched just over 10 years ago. According to co-founder and CEO Beth Bewley, in its first decade, Eufora has earned a reputation for eco-friendly product formulations created with a balance of science- and plant-based technology. in 2013, the company undertook a reorganization of its hair care product lines from traditional functional groupings-such as cleansing, conditioning, styling, and finishing-into distinctive, branded collections. These include Curl'n, a regimen for all types of curly hair that includes seven different hair care products; five Smooth'n products to smooth and soften hair and control frizz; Nourish, a line of eight formulations to nourish, strengthen, and protect hair; and three Volume products to "amplify, define, and lift lifeless hair."