Sometimes in packaging it's the numbers more than anything else that tell the story, and there may be no better example than the redesigned blister pack executed not long ago by Energizer Holdings. By realigning the way in which eight men's razors are placed in their package, the Energizer team was able to go from a thermoformed cavity about 2% in deep to a cavity just 1 % in deep. The savings this brought were quite impressive. Best known perhaps as the firm behind the famous Energizer Bunny, St. Louis-based Energizer Holdings comprises 30 established consumer brands-Schick, Wilkinson Sword, Playtex, Banana Boat-that are popular in markets around the world. The firm also does a considerable amount of private-label business, and that is the part of its activities we examine here.
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