Tucson-based Brainiac Supplements LLC wanted to market its Study Buddy nutrient-based study aid capsules in high-impact packaging. The company concluded that two-count carded blister packs offered a more attractive option than the flexible pouches it had been using. Brainiac staffers selected Assemblies Unlimited as the contract packaging turnkey specialist best suited to coordinate all the supply chain components involved in getting the study aid capsules to the marketplace in the new format. Assemblies Unlimited designed and sourced a trapped blister produced in two stages. First a flanged two-cavity blister is thermoformed from PVC sheet, filled with one study aid capsule per cavity, and heat-seal lidded with aluminum foil. The filled and lidded blister packs are then trapped between two blister cards in a second operation. A glossy UV finish on the card stock helps create the optimal in-store impact that Braniac was looking for.
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