Like other craft brewers in the U.S., Victory Brewing of Downingtown, PA, heard the call for cans a few years back and responded by installing a brand new canning line In its Parkesburg, PA, plant. "We've been talking about it off and on for about the past three years, watching to see what it was that consumers want," says Scott Dietrich, VP Brewing Operations at Victory. "Portable and non-breakable is what they wanted, and it was pretty clear that an aluminum can was the format they were gravitating toward. So then we went back and forth a bit on the question of how fast a line we should be looking for. We decided in the end for a line that does 150 cans/min. It gives us an opportunity to get into this part of the market and see, realistically, how much beer we're going to sell in cans. We've been running it now since April."
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