'Pot soda' bottle redesign proves challenging

摘要

In January 2014, the floodgates were opened on an entirely new category of consumer products when Colorado became the first U.S. state to legalize marijuana. In its first annual report, released in February 2015, the Colorado Marijuana Enforcement Division disclosed that in 2014,4.8 million edible marijuana products and nearly 150,000 lb of marijuana flowers were sold through licensed dispensaries. Being the first to navigate such unknown territory can bring a number of challenges, as Colorado-and its marijuana product manufacturers-learned over the last year. According to Lindsay Topping, Director of Marketing for Dixie Elixirs & Edibles, a maker of THC-infused medical and recreational edibles based in Denver, the ground is constantly shifting in this new market. "The laws change really fast, product types change really fast, and what we want to say on our labels changes very fast because we are learning every day, and we are trying to make the best decisions with the information we have,"she says.