Primal Kitchen® was founded in 2015 by Mark Sisson, an endurance athlete, New York Times best-selling author, and early advocate of ancestral health practices via his health blog MarksDailyApple.com. Ancestral health is a blanket term often associated with the paleo or primal diets, and though there are a few different versions in the space like today's popular ketogenic diet, they tend to revolve around eliminating heavily processed foods-dairy, gluten, and grains in the form of bread, for instance-from the diet. From an early nutritional supplement platform and book called The Primal Blueprint, Primal Kitchen started as an e-commerce play for paleo condiments, launching a mayonnaise and salad dressing line made with avocado oil. During the early days, the brand built an extensive online distribution network, through both online health and wellness retailer Thrive Market and its own direct-to-consumer (D2C) business.
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