By July 1, 2016, lnternetLiveStats.com estimates that 46% of the world's population will be connected to the Internet via computer or mobile device-a tenfold increase since 1999. In this rapidly expanding digital world, we have entered the age of Willy Wonka's Veruca Salt, demanding "I want it NOW!" To accommodate the clamor from consumers for products purchased digitally and delivered quickly, conveniently, and efficiently, conventional retail channels have evolved over the past two decades from brick-and-mortar only to include online sales. According to digital market tracker eMarketer, Inc., e-commerce currently accounts for $1.3 trillion of the $22 trillion global retail market.
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