Redesigned cup builds sales for Triballat-Noyal yogurt

摘要

Triballat-Noyal, a third-generation family dairy business based in Noyal sur Vilaine in Brittany, France, worked with IMA Dairy & Food USA (formerly Oystar USA) to develop a unique 125-g cup for its organic yogurt brand Vrai. Made of polystyrene (PS) foil, the cup features an innovative curvilinear square bottom, which makes it easier to spoon out the yogurt. IMA Erca worked closely with Triballat-Noyal to create a modern design for the cup that would draw consumer attention amid an increasingly cluttered organic yogurt shelf space. The new packaging helped the brand gain a significant spike in market share.