Hummus kit stands out in plus-shaped sleeve

摘要

Taking traditional hummus dip to a new level, Elk Grove Village, IL-based Hummus Plus, LLC has introduced a dip-plus-chicken product that can serve as either a snack or a "mix-and-go" meal. Packaged in two custom containers with a napkin and spork, held together with a plus-shaped paperboard sleeve, Hummus Plus in five varieties is designed to provide the consumer with everything needed to enjoy a healthy, Mediterranean-inspired meal on the go. According to David Gacom, Vice President, Sales and Marketing for Hummus Plus, A Pure Mediterranean Foods Company, the inspiration for the product came from a convergence of consumer trends. Among them, consumer acceptance of new, fast casual Mediterranean restaurants serving high-quality, less-processed, fresh food. "Think Chipotle-style format," with a range of ingredients to choose from, "but for Mediterranean," Gacom says.