Is packaging changing its rigid ways?

摘要

In recent years we've seen an evident change in the way products are packaged. Fresh produce, wine, and even beauty products have made the switch from rigid to flexible packaging. New studies from the Flexible Packaging Association (FPA) explore why more brand owners are packaging their goods in flexible packaging and why more consumers are choosing flexible packaging over rigid. Findings from the new study build off FPA's 2015 Brand Value Study, which determined that flexible packaging fits contemporary consumer lifestyles and retail trends. The study also found consumers are willing to pay premium prices for product attributes enhanced by flexible packaging. Additionally, it confirmed packaging has a positive, documented impact on brand value. To see coverage of FPA's 2015 Brand Value Study, visit pwgo.to/2792.