Keeping kids safe from single-dose detergent packets

摘要

In 2012, a slew of major household cleaning product brands introduced a breakthrough technology in a category that had long lacked innovation. Packed in water-soluble film, new single-dose laundry detergent packets provided consumers with a premeasured dose of product in a tiny pouch that could be tossed directly into the wash. While extremely convenient for consumers, the packets had one very dangerous unintended consequence: Children, attracted by the bright colors of the detergent, were accidentally ingesting the product.