Tomato paste and fresh flowers are among the FPA winners

摘要

Winner of the Highest Achievement Award in FPA's 61st annual awards competition is a package that's sure to make many a home chef mighty happy: a portion-controlled pouch holding 1.5 oz of Conagra's Hunt's brand tomato paste. Why that amount? Because it's the equivalent of two tablespoons, which happens to be the amount most commonly called for in countless recipes requiring tomato paste. Bemis is the flexible film converter behind the innovative pouch, which is positioned as an alternative to the 6-oz can format that has served admirably for generations. One advantage immediately obvious is that unlike the can, the Hunt's® Recipe Ready® pouch can be easily opened by way of a tear notch. Also, there is no need for a spoon or other utensil to get the paste out of the container. But the pouch also addresses a need that Conagra brand managers have recognized for nearly a decade: Consumers hate the idea of throwing away the 4.5 oz that remain in a 6-oz can once they've opened it for a recipe calling for two tablespoons, yet saving that 4.5 oz is inconvenient. It's also impractical, because even if one goes to the trouble of saving it, the odds of it getting used before it oxidizes and turns brown are slim.