Pioneering HPP for baby food

摘要

I started to spin the idea when I was a new mom. I had a four-legged child before a two-legged one, and we were buying fresh dog food for him. After my child was born, I was surprised to find there weren't any fresh baby-food options at the grocery store. That's when the lightbulb went off. We moved to Austin, TX, about three years ago and sold one business to help fund this one. We dove into R&D to figure out how we could bring fresh options to parents that would be available at the grocery store. Some parents can't make their own baby food, and some don't want to after a while. It sounds very admirable, but it's a lot of work.