The buzz on new animated vermouth labels

摘要

Spanish winery Bodegas Jaime is capturing consumers' attention with animated bottle labels for its vermouth varieties, with 80% of those picking up the bottle in a shop buying it. That's according to Martin Jaime, Manager of Bodgas Jaime and creator of the Turmeon ver-mouth line, who also says the dynamic label has caused a number of international distributors and importers to come knocking at the winery's door.