Plant-Based, Reusable Water Bottle is Geared Toward Tourists

摘要

Make no mistake, Amsterdam loves tourists. But the plastic waste they leave behind from water bottles, not so much. Frustrated by seeing single-use plastic bottles increasingly litter the streets and canals around their homes, three Amsterdam-based friends recently came up with a solution: They designed a prefilled, reusable water bottle for sale at supermarkets and c-stores that's decorated in a way that makes it a collectible souvenir, too. Described as a "global vision," Bottle Up first launched the concept in the U.K., where it's been reported that more than 7.7 billion single-use plastic water bottles are consumed every year, with such bottles making up half of the plastic waste in the Thames.