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"We acknowledge the brand [Aunt Jemima] has not progressed enough to appropriately reflect the confidence, warmth and dignity that we would like it to stand for today. We are starting by removing the image and changing the name. We will continue the conversation by gathering diverse perspectives from both our organization and the Black community to further evolve the brand and make it one everyone can be proud to have in their pantry." -Kristin Kroepfl, Vice President and Chief Marketing Officer, Quaker Foods North America, in a statement to NBC News and reported in an article, "Aunt Jemima to remove image from packaging and rename brand," on Today.com.
机译:“我们承认品牌[阿姨Jemima]还没有足够的进展,以适当地反映我们希望它的信心,温暖和尊严。我们首先删除图像并更改名称。我们将继续谈话从我们的组织和黑人社区收集各种观点,进一步发展品牌,使其成为一个人可以自豪地进入他们的食品室。“ -Kristin Kroepfl,副总裁兼首席营销官,Quaker Foods North America,在NBC新闻中的声明中,在一篇文章中报道,“Jemima删除了包装和重命名品牌的图像,”今天有关。

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  • 来源
    《Packaging world》 |2020年第8期|16-16|共1页
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