Bumble Bee Tuna Package Redesign Retires Mascot,Focuses on Flavor

摘要

Bumble Bee Tuna's iconic brand got a modern design update in April. Notably, the longstanding cartoon bumble bee mascot, Horatio, is no longer part of the design architecture. With new packaging that has been recognized by Graphic Design USA as a winner in the 2020 American Package Design Awards, Bumble Bee Tuna opted for a modern look with clean lines and an increased focus on flavor.