Amazon's Dash may disrupt

摘要

Amazon recently opened up to third parties its Dash Replenishment Services (DRS), and the move may have far-reaching implications for brand owners. In its simplest form, Dash gives customers a virtual button, found at the top of their Amazon.com interface, for one-click reordering of consumable products, like dish washer detergent. It's supremely convenient, and unlike a monthly subscription model, it's need-based reordering, not time-based.