New category entry inspires new, premium stand-up pouches_

摘要

Armed with recent consumer insights, Unilever developed and introduced its new Knorr One Skillet Meals line, complete with stand-up pouch packaging that represents a departure from the company's traditional high-end glossy package design. The packs are meal kit concepts that contain seasoned organic whole wheat couscous or organic ancient grains like barley or quinoa, which people can then pair with vegetables and proteins from the fresh aisles. FPA judges awarded this package design a Gold Award for Printing and Shelf Impact.