New Lime-A-Rita graphics put fun, flavor, and females first

摘要

Anheuser-Busch brand Lime-A-Rita, a line of premixed margaritas in a variety of fruit flavors, has received a head-to-toe makeover, encouraging female consumers to "Make it a Margarita Moment." With the brand redesign and a new marketing campaign, Lime-A-Rita has become the first product in Anheuser-Busch's U.S. portfolio to market exclusively to women.