Creating a Custom Cup

摘要

Initiative Foods' decision to move from glass jars to plastic cups, and do it right, involved a year-long packaging development process. To create a truly ownable package for its private-label customers, the company, in particular its president, John Ypma, worked closely with rigid packaging supplier TricorBraun to design a custom cup that could meet its production requirements as well as provide consumer convenience and functionality. Among Ypma's top criteria were having a design that would stand out from traditional packaging; allow for nesting; be aesthetically pleasing as well as functional; and be comfortable and ergonomic for a parent to hold in their hand while feeding their baby. From a production perspective, the containers for its baby food and other products needed to tolerate the high temperatures and pressurized, superheated water used in the retort process.