Being a step ahead in today's beer industry is all about advancing sales, manufacturing, and supply chain processes to deliver solutions that meet the varied tastes of different markets and consumer segments. Brewers everywhere are challenged by the diversity of wholesale channels, increasing popularity of convenience stores, as well as the ever-growing consumer need for product diversification and innovation. Wholesale retailers and convenience stores are insisting on smaller, more frequent product deliveries, while consumer tastes for ciders, healthy beverages, and premium beers keep evolving.
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