Survey: E-Commerce Packaging Materials, Pain Points, and Methods

摘要

According to Think Inside the Box, a recent study published by PMMI's Business Intelligence, only 39% of brand owners that are testing the e-commerce waters are looking to change their primary packaging for the e-commerce channel. But when asked the same question of secondary packaging, that number jumps to 71%. Meanwhile, 72% of CPGs and food and beverage brand owners are looking for new materials with greater durability to prevent product damage.