Sustainability clearly plays an important role in your organization. The Pro Carton European Consumer Packaging Perceptions Study states that the majority of consumers surveyed are willing to pay more for more sustainable packaging. However, it's been shown through various research studies that while consumers say they are willing to pay more, their actions don't always follow. What are your thoughts on this? Pro Carton's independently-conducted study polled 7,000 consumers across seven countries: France, Germany, Italy, Poland, Spain, Turkey, and the U.K. According to the study, 77% of consumers said they would pay more for products that had more environmentally-friendly packaging, and almost half, 47%, said they'd be prepared to spend more than 5%.
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机译：可持续性显然在您的组织中起着重要作用。 《 Pro Carton欧洲消费者包装感知研究》指出，接受调查的大多数消费者都愿意为可持续发展的包装支付更多的费用。但是，通过各种研究表明，尽管消费者表示愿意支付更高的费用，但他们的行为并不总是遵循。您对此有何想法？ Pro Carton的独立研究对七个国家（法国，德国，意大利，波兰，西班牙，土耳其和英国）的7,000名消费者进行了调查。该研究表明，有77％的消费者表示，他们将为环保的产品支付更高的价格包装，将近一半，即47％的人表示，他们准备花费5％以上。
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