People are Drinking Less, But it's Not Just Millennials

摘要

People are consuming less alcohol, and the media is pointing at the younger generation as driving the trend. As a recent article from The Washington Post, titled, "Millennials have sparked a sober revolution, and alcohol brands are starting to notice," claims, "The millennial- and Gen Z-driven trend is seen as part of a burgeoning wellness movement, a desire to have social gatherings less focused on alcohol (and the next mornings less fuzzed by aftereffects), as well a shift toward abstemiousness more generally."