Convenience closures, fitments to drive pouch growth

摘要

According to the Freedonia Group, demand for pouches is expected to grow 3.7% per year to $10.6 billion by 2023. Pouch design continues to evolve and now is expanding to include convenience-focused closure and fitment innovations that were once only available on rigid packaging. Examples include flip-top caps, to dispense condiments in pouches, for instance, or fitments to attach a spray trigger on cleaning chemicals in pouches. Features offering convenience, such as re-sealability, spouts, and stick packs, will see the fastest growth in their integration. Features primarily for functionality or aesthetics will see a more moderate rate of uptake.