Kahlua taps into the RTD coffee cocktail market

摘要

The standard in rum and coffee liqueur since 1936, Pernod Ricard's Kahlua has taken its rightful place in the growing espresso martini market with a new RTD canned cocktail. Quoting statistics from drinks market analysis group IWSR, Kahlua Project Lead and Senior Brand Manager Romina Mariano says the espresso martini is now the fourth most popular cocktail globally and is up 3% on category growth. "Thus, we are seeing an increased demand for a high-standard cocktail experience at home and on the go," she says. "As a result, we developed this product to ensure we could tap into that emerging opportunity."