Fit4style spray revs sports nutrition market

摘要

Israel's Matok V'Kal Ltd. believes it has created a new category for the on-the-go sports nutrition sector with its launch of Fit4style Energy Spray (see video at pwgo.to/5061). The quick-shot peppermint extract spray mist delivers an extra energy kick to consumers with active lifestyles and to fitness enthusiasts engaged in high-endurance sports. Fit-4style energy spray can help maintain stamina for up to 75 minutes, without caffeine, according to the company. "There are no energy sprays in the market and no direct competition to our product," states Noam Kaplan, Matok V'Kal's CEO. He explains that the patent-pending packaging measures 10 × 5 × 3 cm and was developed in coordination with PlastART Medical. It includes a reusable, injection-molded plastic pump and container body/shell. Inside is a collapsible, replaceable aluminum foil pouch/sachet that holds the liquid. Consumers can see when the sachet has no content left, then subsequently purchase new sachets individually and place them in the container.